Why Personalization Matters to Me

I truly believe that no two tastings should ever feel the same. And that sense of uniqueness doesn’t begin with the first sip – it starts with the little things around it.

Often, guests can’t quite say why an evening feels so harmonious and memorable. That’s exactly where personalization works its magic: through thoughtful details, warm welcomes, and small but intentional surprises.

Here’s a peek behind the scenes:

• A personal welcome and tailored tasting materials:
  Every guest receives their own tasting sheet – customized with their name, space for personal notes, and a short welcome message, aligned with the occasion
• A special wine for a special moment:
  Whether it’s Champagne from a wedding year or a Bordeaux from a birth vintage – I take time to source wines that have a personal or biographical connection to the event. It turns a tasting into a journey through time.
• Details that make unboxing feel special:
  My tasting kits include more than just bottles. Personal notes and custom-printed tape make sure that the unboxing experience already feels thoughtful and exclusive.
• Design with character – even on the table:
  At live events, I use small, self-designed stickers to place QR codes linking to my podcast on the tables, or to add clever quotes to goodie bags. Guests scan, smile – and stay connected. The best part? These stickers are super easy to design yourself online. I use Stickermule for mine.

To me, personalization isn’t just about “making things pretty” – it’s an attitude. It shows my guests that I see them, value them, and want to make their experience feel meaningful. In a world full of templates and shortcuts, this might just be the most genuine gift I can give.

And honestly – it’s all worth it for that one moment when someone says:
“Wow, this really feels like it was made just for me.”

Want to book a tasting or looking for inspiration for your own event?
Reach out – every good story starts with the right wine.

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